Business Insight
October 7, 2024 |

How Business Activities in Vietnam Differ from Other Countries

Welcome to Vietnam – a country filled with opportunities and potential for businesses of any sector! 

With abundant natural resources, a youthful and energetic workforce, steady economic growth, and a welcoming business climate, Vietnam has become an attractive spot for outsourcing, especially in software development.

However, like any other country, getting to know the local business culture is important for success. 

Vietnam’s distinct culture, regulations, and opportunities make it unique, so it’s a good idea for businesses and digital nomads to grasp the subtleties of its business environment.

The Influence of Culture on Business Activities in Vietnam

Like many Asian countries, Vietnam places great emphasis on relationship-building, hierarchy, and respect for authority. 

The Influence of Culture on Business Activities in Vietnam

Western businesses accustomed to more transactional approaches might find Vietnam’s relational and hierarchical nuances unique. In Vietnam, business relationships are often nurtured over time, with trust and mutual respect being essential components for success.

Confucian Values and Hierarchy

Confucianism has had a lasting impact on Vietnamese society, and its influence is clear in the workplace. 

The emphasis on respect for hierarchy, loyalty, and family values means that many businesses in Vietnam are quite hierarchical. 

Seniority is important, and there’s a strong sense of respect for authority, with decisions often coming from the top down.

Unlike in some Western countries where employees are encouraged to voice opinions and challenge ideas, Vietnamese workers tend to follow their leaders’ instructions without much pushback. 

This top-down approach can make decision-making slower compared to more egalitarian cultures, where collaboration across levels is encouraged.

Collectivism and Group Decisions

Vietnamese culture places a high value on collectivism, where the needs of the group often come before the individual. 

This mindset carries over into business, where teamwork and cooperation are highly valued. 

In Vietnam, building strong relationships with coworkers is seen as the key to success. In contrast, in more individualistic countries, like the U.S., personal achievement and assertiveness are often emphasized. 

Similarly, when it comes to negotiations, Vietnamese business people prefer to take their time, building trust and rapport before finalizing deals. 

The Influence of Culture on Business Activities in Vietnam

The Importance of “Face” and Indirect Communication

The idea of “face” – or personal reputation and dignity – is crucial in Vietnamese culture, and this carries over into business. 

Causing someone to lose face, whether through criticism or conflict, can damage relationships and hurt business dealings. As a result, people often avoid direct confrontation, opting for a more subtle, indirect way of communicating.

For example, a Vietnamese businessperson might give a polite but vague response instead of directly turning down a proposal. 

It’s important for foreigners to understand these subtleties, as direct refusals or harsh criticisms are rare. 

Family Ties and Building Relationships

Personal connections, especially family ties, are incredibly important in Vietnamese business culture. 

Much like the concept of guanxi in China, networking and relationships often play a bigger role than formal qualifications when it comes to business success. 

Many businesses are family-owned, and trust is often placed in people with close personal or familial connections.

For foreign companies entering the Vietnamese market, it’s common to spend time getting to know potential business partners on a personal level before any deals are made. 

The importance of hospitality also cannot be understated—businesses often exchange small gifts during meetings, and formalities such as addressing people with appropriate titles show respect.

Government Regulations and Policies in Vietnam

Vietnam’s government plays a central role in shaping the country’s economy. Its involvement ranges from managing state-owned enterprises (SOEs) to setting policies for foreign investment and labor. 

While these regulations help guide economic growth, they also create a unique business environment compared to other nations, especially more market-driven economies.

State-Owned Enterprises and Their Role

State-owned enterprises (SOEs) are still a big part of Vietnam’s economy, even though the government has been working on privatizing many of them. 

These SOEs dominate key sectors like energy, telecommunications, banking, and transportation. The government’s close control over these industries contrasts with countries where private companies have more freedom to operate in these areas.

SOEs often benefit from government support, such as easier access to loans, land, and public contracts, which can make it harder for private companies to compete on equal footing. 

While this system ensures some level of economic stability in Vietnam, it can also slow down innovation and competition.

Foreign Direct Investment (FDI) Policies

Attracting foreign investment has been a major priority for Vietnam since the Đổi Mới reforms in the late 1980s, which opened the country to market-driven policies. 

Today, Vietnam is a popular destination for multinational companies, especially in manufacturing, electronics, and textiles. Big players like Samsung, Intel, and Nike have established significant operations in the country, thanks in part to government incentives like tax breaks and easier access to land.

Vietnam has also signed key trade agreements, such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the EU-Vietnam Free Trade Agreement (EVFTA), making it more integrated into global trade. 

However, despite these positive steps, Vietnam’s business environment can still be tricky for foreign companies. The regulatory process is often slow due to bureaucratic red tape, and inconsistent enforcement of laws can add uncertainty. 

Corruption is also a concern, though the government is trying to address these issues by improving transparency and simplifying administrative processes.

Complex Licensing and Permits

Compared to some of its Southeast Asian neighbors, like Singapore, where starting a business is relatively simple, Vietnam has a more complicated system for licenses and permits. 

Different industries require different approvals, and navigating these can mean dealing with multiple government agencies, which can slow things down if not handled carefully.

In addition, Vietnam places specific restrictions on foreign investors in certain sectors, like real estate, telecommunications, and media. 

In some cases, foreign businesses are required to form joint ventures with local partners, meaning fully foreign-owned companies might not be permitted in those industries.

Taxation and Investment Incentives

Vietnam has made significant strides in improving its tax environment, offering various tax incentives for foreign investors, particularly those entering high-tech or export-oriented industries. 

The country has also established multiple special economic zones (SEZs) to attract foreign businesses with benefits such as lower taxes and simplified administrative procedures.

However, these tax incentives come with their own set of regulations, and the paperwork can be intricate. It’s common for businesses to work closely with local legal advisors to navigate these complexities.

Compared to its neighbors, Vietnam’s incentives are competitive, though businesses should be aware that compliance demands are rigorous, and failure to meet them can lead to penalties.

Labor Laws and Minimum Wages

Vietnam’s labor market is known for its competitive costs, which makes it an attractive destination for foreign investors. 

The government regularly updates the minimum wage to align with changes in the cost of living, yet wages remain lower compared to countries like China or Malaysia. In 2023, the minimum wage in Vietnam ranged from VND 3.25 million to VND 4.68 million per month (approximately $140–$200), depending on the region.

Vietnam’s labor laws are designed to balance worker protection with the country’s appeal as a low-cost manufacturing hub. These laws address key aspects such as working hours, overtime compensation, and social benefits, including health insurance and pension contributions. 

The Vietnamese government is actively working to improve labor standards, particularly in response to international trade agreements. This aligns with global trends towards higher labor standards and better working conditions.

When compared to more developed countries like Japan or South Korea, Vietnam’s labor regulations are relatively flexible. 

This flexibility provides businesses with more operational leeway and can be advantageous for companies seeking to manage costs effectively. 

However, it also means that Vietnam is continually working to strike a balance between maintaining its competitive edge and improving labor conditions in response to both domestic and international pressures.

Corporate Social Responsibility and Sustainability

Corporate Social Responsibility (CSR) and sustainability are gaining traction in Vietnam, reflecting a global shift where businesses are expected to be more responsible. 

In Vietnam, more companies are starting to take CSR seriously, focusing on community support, environmental protection, and fair labor practices. The government is also promoting CSR practices that align with the country’s development goals, helping pave the way for a more sustainable future.

In Vietnam, CSR often blends local cultural values with global standards. Many businesses are integrating CSR into their daily operations and aligning their efforts with the United Nations Sustainable Development Goals (SDGs). This approach not only benefits communities but also enhances the companies’ reputations and fosters customer loyalty.

However, when looking at how Vietnam’s CSR practices stack up against global standards, there’s both progress and room for improvement. 

International companies in Vietnam usually adhere to strict global CSR guidelines, but many local businesses face challenges, such as limited resources or a lack of awareness about CSR practices. 

Despite this, the growing focus on ESG (Environmental, Social, Governance) criteria is pushing all businesses towards greater transparency and responsibility.

How Lifestyle Influences Business Activities in Vietnam

Vietnamese business culture is closely connected to the local way of life, blending long-standing traditions with modern trends. One key aspect that impacts business is how work and personal life are balanced in Vietnam.

Unlike many Western countries where work and personal life are kept separate, in Vietnam they’re more intertwined. It’s common to have business discussions over meals or at social events, making the line between professional and personal interactions less clear.

For example, the concept of “nhậu” (drinking with friends or colleagues) is important for building relationships in the business world. Business deals are often worked out in relaxed settings with drinks and food, where trust is built before any formal agreements are made.

This mix of social life and business also affects family dynamics. Family-run businesses are quite common in Vietnam, and personal relationships often play a big role in business decisions. This is different from the more corporate, individual-focused models seen in other countries.

Understanding and respecting these lifestyle factors can be crucial for successfully navigating Vietnam’s unique business environment.

The Rise of Coliving Spaces in Vietnam

Coliving has quickly become a popular trend in Vietnam, especially among young professionals, entrepreneurs, and digital nomads. 

This lifestyle choice is all about creating community-focused living and working spaces that promote collaboration, flexibility, and shared experiences.

How Coliving Fits with Vietnamese Culture

In Vietnam, coliving spaces are more than just places to share a home—they’re communities where people can connect and build professional networks. 

Vietnamese culture places a high value on community and family ties, which makes coliving a natural fit. People living in these spaces often participate in group activities, share meals, and join cultural events, fostering a strong sense of belonging and mutual support.

This is different from some Western countries, where coliving might focus more on individual privacy within shared spaces. 

In Vietnam, the emphasis is on being together and building relationships, reflecting the collective nature of the society.

Boosting Business and Networking

Coworking spaces in Vietnam are great places for innovation and entrepreneurship. 

By bringing together people from different backgrounds and industries, these spaces encourage the sharing of ideas and collaboration. 

Casual conversations in common areas can lead to business partnerships, new startup ideas, and other professional opportunities.

For foreign entrepreneurs and digital nomads, coliving offers a deep dive into Vietnamese culture and business practices. 

Coworking and coliving provides a supportive environment to explore the local market, understand cultural nuances, and build relationships with local professionals.

Affordable Living and City Growth

The rise of coliving spaces also helps address the challenges of urbanization in Vietnam’s major cities. 

With real estate prices climbing and limited housing options for young professionals, coliving offers an affordable and convenient alternative. 

These spaces are usually located in central areas, making it easy to access business districts, coworking spaces, and social amenities.

How Vietnam’s Coliving Stands Out

Compared to countries like the United States or Germany, where coliving is often about flexibility and saving on living costs, Vietnam’s coliving trend is closely tied to cultural values of community and teamwork. 

While the financial benefits are important, the social aspects are a bigger draw for residents.

In places like Japan or South Korea, where space is limited, coliving often focuses on maximizing small living areas. 

In Vietnam, coliving spaces typically have more communal and social areas, emphasizing interaction and community over isolation.

Challenges and Opportunities

Even though coliving is growing, the sector in Vietnam faces some challenges, such as unclear regulations and the need to balance privacy with community living. 

However, as coliving becomes more accepted, there are plenty of opportunities for investors and developers. 

With Vietnam continuing to attract a global workforce and fostering a startup culture, the demand for flexible and community-oriented living solutions is expected to keep rising.

The Role of The Sentry in Vietnam’s Coliving Scene

The Sentry is at the forefront of Vietnam’s coliving movement, offering spaces that combine modern amenities with a strong sense of community. By combining coworking and coliving, The Sentry creates a seamless environment for professionals to live, work, and connect.

Our coliving spaces are designed to showcase Vietnam’s unique culture while catering to a global community. Residents enjoy comfortable living areas, shared facilities, and a variety of events that promote networking and cultural exchange.

Whether you’re a local entrepreneur or an international digital nomad, The Sentry’s coliving options provide the perfect platform to immerse yourself in Vietnam’s vibrant lifestyle and business scene.

Contact us and book a visit today!

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